{"id":25084,"date":"2025-10-15T14:29:37","date_gmt":"2025-10-15T11:29:37","guid":{"rendered":"https:\/\/kidana.com.sa\/?p=25084"},"modified":"2025-10-15T14:30:25","modified_gmt":"2025-10-15T11:30:25","slug":"kidana-participates-in-the-25th-scientific-forum-for-hajj-umrah-and-visit-research","status":"publish","type":"post","link":"https:\/\/kidana.com.sa\/en\/kidana-participates-in-the-25th-scientific-forum-for-hajj-umrah-and-visit-research\/","title":{"rendered":"\u201cKidana\u201d Participates in the 25th Scientific Forum for Hajj, Umrah, and Visit Research"},"content":{"rendered":"\n

Under the gracious patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud \u2013 may God protect him \u2013 and in the presence of His Royal Highness Prince Salman bin Sultan bin Abdulaziz Al Saud, Governor of the Al-Madinah Al-Munawarah Region, Kidana Development and Investment Company, the executive arm of the Royal Commission for Makkah City and the Holy Sites, actively participated in the 25th Scientific Forum for Hajj, Umrah, and Visit Research. The forum was organized by Umm Al-Qura University in Al-Madinah Al-Munawarah from October 8 to 9, 2025, under the theme \u201cInnovation and Sustainability in Serving the Guests of the Two Holy Mosques.\u201d<\/strong> The forum served as an ideal platform to showcase the Kingdom\u2019s ongoing efforts in managing and developing the holy sites and to affirm Kidana\u2019s commitment to Saudi Vision 2030 goals, enhancing the quality of life and enriching the experience of the guests of the Two Holy Mosques.<\/p>\n\n\n\n

Serving the Guests of the Two Holy Mosques: A Priority Since the Founding Era<\/h3>\n\n\n\n

Kidana\u2019s CEO, Eng. Mohammed bin Nasser Al-Majmaj, participated in the forum\u2019s main panel discussion titled \u201cGovernment Efforts in Innovation and Sustainability in Serving the Guests of the Two Holy Mosques.\u201d<\/strong> He emphasized that serving the guests of the Two Holy Mosques has been a top priority for the Kingdom of Saudi Arabia since the era of the founder, King Abdulaziz bin Abdulrahman Al Saud \u2013 may God have mercy on him \u2013 and highlighted Kidana\u2019s approach in implementing innovative projects to improve the guests\u2019 experience.<\/p>\n\n\n\n

The CEO explained that this initiative aligns with Kidana\u2019s vision to sustain the development of the holy sites, increase their capacity, and collaborate with various relevant sectors to transform the holy sites into a vibrant destination that welcomes visitors year-round while operating with high efficiency. Kidana\u2019s work is based on an integrated strategy focused on innovation in designing and developing projects to enhance service quality and ensure sustainable urban development in the holy sites.<\/p>\n\n\n\n

Innovation in Urban Solutions and Crowd Management<\/h3>\n\n\n\n

The CEO also highlighted Kidana\u2019s efforts in urban development within the holy sites and its pivotal role in implementing innovative organizational solutions, increasing capacity, and enhancing the visitor experience. Kidana also focuses on aligning with the Kingdom\u2019s sustainability vision by leading specialized initiatives supported by the latest technologies in crowd management and services. Key efforts include developing pedestrian pathways to improve quality of life, ensure smooth crowd flow, and maintain pilgrims\u2019 safety, reflecting the commitment to their comfort.<\/p>\n\n\n\n

He stressed that sustainable development requires operational efficiency, which Kidana has implemented through establishing performance and operational excellence centers to enhance asset and service management while achieving the highest standards of operational efficiency and sustainability.<\/p>\n\n\n\n

Commitment to Sustainability in the Holy Sites<\/h3>\n\n\n\n

In his speech, the CEO emphasized Kidana\u2019s commitment to preserving the religious and historical identity of the holy sites, ensuring sustainable development in accordance with the architectural guidelines of Makkah and the holy sites, reinforcing their spatial identity and enriching their cultural dimension. This approach includes activating historical sites within the holy sites and transforming them into added value for the residents of Makkah and visitors throughout the year, integrating historical heritage into sustainable development.<\/p>\n\n\n\n

He concluded by noting that achieving the desired success is only possible through the integration of all entities involved in Hajj \u2013 including the Ministry of Interior, Ministry of Health, Ministry of Hajj and Umrah, the Royal Commission, and all partners \u2013 forming the cornerstone for a safe and sustainable Hajj journey.<\/p>\n\n\n\n

Specialized Projects and Operational Excellence<\/h3>\n\n\n\n

Kidana contributed to advancing the forum\u2019s goals this year under the theme \u201cInnovation and Sustainability in Serving the Guests of the Two Holy Mosques\u201d<\/strong> through its pavilion, which showcased major innovation and sustainability projects in the holy sites. These development projects enhance the experience of pilgrims during their rituals while ensuring their safety and ease of movement.<\/p>\n\n\n\n

Key initiatives included:<\/p>\n\n\n\n

    \n
  • Jabal al-Rahma Project<\/strong>, a vital site in the holy sites.<\/li>\n\n\n\n
  • Activation of Ain Zubaida<\/strong>, a landmark project highlighting its historical and cultural significance as one of the most important Islamic endowments.<\/li>\n\n\n\n
  • \u201cKidana Path\u201d Project<\/strong>, a major initiative within the holy sites.<\/li>\n\n\n\n
  • \u201cKidana Station\u201d Project<\/strong>, focusing on crowd organization and facilitating the movement of visitors to and from the Grand Mosque with integrated services.<\/li>\n<\/ul>\n\n\n\n

    Operational excellence was also highlighted through performance enhancement centers such as Malik \u2013 Tasleem \u2013 OCC Monitoring and Control<\/strong>, asset coding, and Kidana smart applications for mobile devices.<\/p>\n\n\n\n

    Prince of Al-Madinah Honors Kidana<\/h3>\n\n\n\n

    Kidana\u2019s participation reflected the integration of efforts among various sectors serving the guests of the Two Holy Mosques and its specialized contributions in sharing expertise and unifying research efforts to support innovation and sustainable development in the holy sites.<\/p>\n\n\n\n

    In recognition of its active role and outstanding participation, His Royal Highness Prince Salman bin Sultan bin Abdulaziz Al Saud, Governor of Al-Madinah Al-Munawarah, honored CEO Eng. Mohammed bin Nasser Al-Majmaj for enriching the main session by presenting Kidana\u2019s efforts in supporting development projects in the holy sites with innovative solutions and sustainability plans. Kidana also participated as a strategic sponsor of the forum.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Under the gracious patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud \u2013 may God protect him \u2013 and in the presence of His Royal Highness Prince Salman bin Sultan bin Abdulaziz Al Saud, Governor of the Al-Madinah Al-Munawarah Region, Kidana Development and Investment Company, the executive arm of […]<\/p>\n","protected":false},"author":7,"featured_media":25082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-25084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/posts\/25084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/comments?post=25084"}],"version-history":[{"count":1,"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/posts\/25084\/revisions"}],"predecessor-version":[{"id":25085,"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/posts\/25084\/revisions\/25085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/media\/25082"}],"wp:attachment":[{"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/media?parent=25084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/categories?post=25084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kidana.com.sa\/en\/wp-json\/wp\/v2\/tags?post=25084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}