CEO Message

Kidana continues its journey towards leadership in sustainable development of the holy sites by enhancing the services provided to Hajj and Umrah Pilgrims and developing the holy sites in line with their significance. This effort is in fulfillment of aspirations of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud—may Allah bliss him—and His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz, Prime Minister—may Allah protect him—and in accordance with their noble directives to develop and advance the holy sites in alignment with the objectives of Saudi Arabia’s Vision 2030. This also involves activating its strategic pillars and execution mechanisms, while reinforcing the honor of serving the pilgrims.

Kidana Development Company is dedicated to upholding its core values of “Responsibility, Teamwork, Commitment, Cooperation, and Flexibility” and achieving its goals by “increasing the capacity of the holy sites, enhancing the pilgrimage experience, transforming the holy sites into a sustainable destination, and operating and managing assets and services at the holy sites.” This is being accomplished through the activation of initiatives, enabling the participation of the private and third sectors, and implementing governance and digital transformation systems.