Kadana’s strategy outlined three main principles as a framework for its operations within the Holy Sites. The second pillar focuses on transforming the Holy Sites into a sustainable destination through the following objectives:
- Maximizing added value through the comprehensive master plan.
- Activating the Holy Sites year-round by repurposing pilgrims’ accommodations for Umrah.
- Creating enablers for social infrastructure to enhance and improve the environment within the Holy Sites.
