Kidana and the Makkah Health Cluster signed a memorandum of understanding to collaborate on implementing awareness campaigns and innovative research, aiming to enhance healthcare services for pilgrims, Umrah performers, and the community. The agreement seeks to improve the quality of healthcare services through innovative and integrated solutions, organize joint awareness events and initiatives to promote public health, and manage crowds professionally by exchanging expertise and information to ensure the safety and comfort of visitors. Additionally, it focuses on developing healthcare facilities and infrastructure in the holy sites in line with the highest international standards.