In the presence of the CEO and the General Director of Education in the Makkah Region, Kidana and Bank AlJazira signed a sponsorship agreement to support the “Tirwiyah” initiative. The agreement aims to strengthen the partnership between the banking and developmental sectors to support sustainable development, enhance community culture, provide support for Kidana’s initiatives, and involve the financial sector in adopting community initiatives. Additionally, it seeks to activate the holy sites year-round and raise awareness of the religious and historical landmarks within the holy sites.