Strategy

Strategy.

It included three fundamental principles and several enablers to achieve the vision and objectives.

The vision

"The leadership in sustaining the development of the holy sites."

The mission

"Developing and managing facilities and services with high quality, through the best human competencies, leadership practices, and effective partnerships."

Strategic objectives

1. Raising capacity of the holy sites and improving pilgrim's experience.

  • 1.1 Ensuring safety and comfort of pilgrims and facilitating their movement
  • 1.2 Raising the capacity according to Hajj strategy.
  • 1.3 Developing and implementing of the Comprehensive Plan for the Holy Sites.

2. Transforming the holy sites into a sustainable destination.

  • 2.1 Maximizing the value added across the Comprehensive Plan.
  • 2.2 Activating the holy sites throughout the year to repurpose Umrah Pilgrims' accommodation.
  • 2.3 Creating social infrastructure enablers to enhance and improve environment in the Holy Sites.

3. Operation and management of assets and services in the Holy Sites.

  • 3.1 Improving service delivery during and after the Hajj season
  • 3.2 Enhancing Asset Management Capability.

Enablers

4. Enablers

4.1 Increase the participation of the private sector and the third sector in the holy sites.

  • 4.1.1 Developing a Private Sector Engagement Strategy
  • 4.1.2 Establishing a Third Sector Engagement Strategy

4.2 Improve capital development.

  • 4.2.1 Develop a financing strategy.

4.3 Activating company’s role

  • 4.3.1 Setting the Governance System
  • 4.3.2 Activating Public Relation Campaigns
  • 4.4.3 Talent Acquisition and Retention
  • 4.3.4 Digital Transformation

4.4 Develop workforce skills.

  • 4.4.1 Organizational development.
  • 4.4.2 Compensation and Competitive Advantages
  • 4.4.3 Talent Acquisition and Retention
  • 4.4.4 Kidana Values