strategy

Kidana strategy

The strategy included three main pillars and a number of enablers to achieve the vision and goals of Kadana Company.

Leadership in the Sustainable Development of the Holy Sites
Vision
Developing and managing facilities and services with high quality through the best human talents, leadership practices, and effective partnerships.
Mission
1- Increasing the capacity of the Holy Sites and enhancing the pilgrim experience.
Strategic Pillars
2- Transforming the Holy Sites into a sustainable destination.

3- Operating and managing assets and services in the Holy Sites.

1- Increasing the participation of the private sector and the third sector.
Enablers
2- Enhancing capital development.

3- Activating the role of Kidana Company.
4- Developing workforce skills.